Those advertisers who would like to specify exactly with which accounts they would like to advertise often consider KOL (key opinion leaders) route rather than WeChat official account advertising. We strongly suggest you use a Wechat Official account. Advertisers have no way controlling and specifying exactly where their ads should appear. WeChat Marketing Step 1: Registering a WeChat Official Account There is no WeChat marketing without a business account, so the first step you need to take is to register a public account on the app. At the moment, WeChat is the one deciding on which accounts ads should be served. In the past, WeChat official account advertising has been criticized for low CTR and the lack of control on the advertiser’s part. PhD, master, bachelor, high school, primary schoolĬurrently following your public account, already using your app, collected a WeChat coupon from ads within the past year, and showed interest in your previous ads during the past year. Single, married, newly married or raising a child WeChat would immediately show how many users are in each of the chosen combination of criteria. Here are some of the examples of WeChat official accounts advertising banners: Minimum daily budget is set to RMB 50 for text/image ads and RMB 200 for videos. CPM prices range between RMB 5 and 25 depending on the city type and ad type (video ads are more expensive).ĬPC is bidding based with the minimum bid set at RMB 0.5 but would most likely be much higher than the minimum, especially for highly competitive industries. There are also two models available: CPM and CPC. Running WeChat account ads may also be significantly cheaper compared to WeChat Moments ads – the minimum required to start is set to RMB 1,000 (~USD 150). Who can use the WeChat official account ads?Īt present, all types of accounts are eligible to run official WeChat account ads and there are no limits on the industry types like in the case of WeChat Moments ads. It has its own payment system, built-in apps like booking a taxi, a flight. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Note: These are all WeChat Official Accounts (business accounts) and differ. WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other.
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